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Raising the value and use of Promotional Products
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LAMY, the premium retail brand of writing instruments, is excited to be co-sponsoring this year’s Promotional Products Week and has been involved in several activities in the run up to the event.

The activities include the creation of a limited edition LAMY gift-set offered to distributors during Promotional Products Week at a very special price.

The set, which is presented in a unique metal gift box, includes the best-selling LAMY Logo ballpen, which is made of stainless steel with a matt finish, and the LAMY Logo mechanical pencil, which is also made of stainless steel but features a brushed finish.

Read more: LAMY proudly sponsors Promotional Products Week

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Fruit of the Loom Sofspun® T-shirts are the official t-shirts used during Promotional Products Week, organised by the BPMA.

The bright pink t-shirts were used to launch Promotional Products Week on Monday 15th September.

Product design students from Brunel University distributed promotional products rock themed products across London and visited key associations to promote the findings of the What’s on your Desk? survey commissioned by the BPMA.

Read more: Fruit of the Loom Launch Sofspun® T-shirts used at Promotional Products Week

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Award-winning and British Promotional Merchandise Association (BPMA) accredited promotional merchandise distributor, Outstanding Branding, made a big announcement on Monday! They finally released the details of what they had been busy producing to support and celebrate Promotional Products Week 2014. To tie in with the theme this year that “Promotional Products Rock”, Outstanding Branding set the bar high and produced a parody video of the notorious ‘We Will Rock You’ by Queen!

Read more: Outstanding Branding Rocks!

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The Rubik’s Cube is instantly recognisable, memorable and one of the most iconic brands around. Launched in 1974, it quickly became the ‘must have’ puzzle that obsessed both adults and children alike, as they spent hours trying to unlock the formula and solve the puzzle.

Read more: Rubik’s Cube!

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Promotional Products Week 2014 kicked off on the 15th September 2014. Students from Brunel University currently studying product design and led by this year’s winner of the BPMA Student Design Innovation Awards Amberley Colburn supported the BPMA (British Promotional Merchandise Association) in raising the profile of Promotional Products in striking pink T shirts from Fruit of the Loom, and Umbrellas from The Umbrella Company creating quite a stir across some of London’s top landmarks.

Read more: Promotional Products Rocks! Tour BPMA Team & Brunel Students take to the streets!

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Below is a series of videos that show the branding process of various items of promotional merchandise. These have been supplied to the BPMA and promotional products week #PPweek by the trade only supplier SPS Eu. We would like to thank them for the work they did as you can see they are a great asset to our work in promoting the use of promotional products!

Read more: Any Product, Any Branding Promotional Products Rock! - See Branding Tehniques

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Pellacraft and Promotional Products Week

We’re really excited about Promotional Products Week and will be getting involved in a few different ways this year. We’re sending out a mailer to 1000 of our customers.  This will contain a letter explaining a little about Promotional Products Week and why we are sending them the package.  It will have a flyer which on one side explains about the PPWeek offer of £100 off any £1000 or more placed during the week. 

On the other side we have our competition to win an iPad Mini by sending us a photo of their desk showing the promotional items that they have on it.  We’re also including a special free promotional product for them to have some fun with and last but not least there will also be one of our brochures in there. 

Read more: Pellacraft and Promotional Products Week

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Promotional Products Week Helps Scotland Decide with its voting referendum highlighter

Alex Salmond, David Cameron and Alistair Darling were just some of the MPs sent the perfect promotional product to help confirm their support for the YES and NO Scottish referendum campaign.

In addition over 50 Scottish MPs and a wide selection of journalists – across the marketing spectrum including print, online and TV – were sent the ‘referendum voting highlighter’ by the organisers of Promotional Products Week (PPW), the BPMA.

Read more: Promotional Products Week helps Scotland decide

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Introduction

Talking Print offers a unique bespoke ‘audio and video in print' service for creatives, marketeers and printers. The company has developed an exciting way to combine audio and video with almost any kind of printed material to deliver innovative end products. – from audio greeting cards and promos, sound and light modules to bespoke video brochures.

Read more: Talking Print creates Samsung KNOX to offer security for Samsung mobile devices

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Waterless tattoos are a new twist on an old product. They act and look like a regular temporary tattoo, except no water is needed for transfer onto skin. A fun and effective way to get your message across at any event.

Waterless Temporary Tattoos - A Case Study

A well-known soft drink company marketed a new product at a large event — with an expected attendance of 1.2 million visitors.

Read more: Waterless Removable Tattoos make your brand stick - but with a difference

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Promotional Products Week is coming soon, and with an increase in awareness across social media, people may be asking - What is the bpma? Here, in an interview with Leighmans, Gordon Glenister gives his personal insight into the bpma.

Read more: What is the bpma?

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Promotional Products Week | 15th – 19th September 2014

  • Promotional Products Week (PPW) will take place from the 15th-19th September 2014. This follows on from its inaugural launch in 2013 which proved highly popular and a resounding success  
  • The ‘Week’ will showcase promotional merchandise at its best highlighting its essential role in the marketing mix and explaining why it’s continually used by marketers keen to make an impact on end users
  • Sales of promotional products in the UK are worth a staggering £840 million per annum.

Read more: Dates for your diary

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BPMA (British Promotional Merchandise Association)

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