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Raising the value and use of Promotional Products

Promotional Products Invoke Action at MWL '15

As part of their commitment to connect with end-users and promote the value of promotional merchandise, the BPMA supported their award winning awareness campaign Promotional Products Week (14th - 18th September 2015) alongside almost 30 members at Marketing Week Live 2015 (MWL’15) from the 29th to 30th April 2015.

The two day show was designed to tackle the biggest marketing challenges in the modern era and in total welcomed over 6,500 marketing and Insight professionals. The innovative visitor strategy that spearheaded this dynamic event resulted in a visitor profile that was over 90% marketing and insight professionals - a reflection of its core objective to connect top quality visitors and exhibitors.

 

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Pinky Van-Lare, marketing manager, BPMA comments;

“Our objective was to demonstrate the value and power of branded product media by offering free personalised Cross or Shaeffer pens while discovering Elevate - a high quality clothing brand.

The organiser's strategy of carefully curating the visitor profile delivered a better outcome for those exhibiting at the show. The BPMA team found the visitors to be more engaged than ever, with virtually every visitor confirming that they use promotional products. Many took part in interviews gauging buyer attitudes to promotional products .”

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Harvey Lock, Limelight Publicity comments;

“MWL’15 was a great success for Limelight. The quality of people was significantly higher which is brilliant and gave us an excellent opportunity to show off Limelight as a market leader. We are now busier than ever following up hundreds of leads and enquiries. We’ll be back next year! “

Neal Beagles, Roantree comments;

“Marketing Week Live is a great opportunity to meet and really engage with top marketers. The BPMA has done a great job in raising the profile of Promotional Products by having a stand and which really shows the benefits of using a BPMA member for the supply of products. We were really pleased with the response from this years’ show.”

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